PRI hosted an event last Friday where author Virginia Postrel spoke about her new book The Substance of Style. The main thesis is that style is more important to the marketplace than most people realize. The value comes from the identity-enhancing features of style (“I am like that” or “I am not like that”) and also from the pleasure factor (“I like that,” or “I like the way that looks”). Overall, it was a good conversation with an interesting intellectual.
The Substance of Style